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Changelog

Loop 2 (12 November 2026)

  • Projects. Each brand is a project with its own address (/app/<project>/...) and a project switcher in the sidebar, usable with the keyboard. /app opens the last project you used. Settings, Support and Billing stay at the organization level. The Workspace plan includes 1 project and the BoostUp Licence 2; archived projects do not count. See Projects.
  • Website analysis. A crawler reads up to 60 pages of your site (8 MB of HTML, 20 seconds per page, same site only), respects robots.txt, reads your sitemap and notes pages that need JavaScript. It only connects to public internet addresses. See Website analysis and questionnaire.
  • Website report. Health checks (HTTPS, robots.txt, sitemap, titles, meta descriptions, H1, thin pages, JavaScript-only pages, broken internal links) with counts and example pages, and suggested next steps from fixed rules. No scores.
  • Free analysis without an account from the homepage: the report is kept for 24 hours, has a share link, and becomes your first project when you create an account. Limited per day.
  • Questionnaire. 10 steps (offer, best customers, goals, markets and languages, ad budget, voice, claims to avoid, competitors, accounts, notes), saved per step, resumable and skippable. Answers become owner facts.
  • Brand Brain facts. Facts in categories, each with a source (observed, inferred or owner), a confidence and a link to the page it came from. Owner facts outrank observed facts, which outrank inferred ones. Confirm, reject or edit inline, with a version history for every fact. Inferred facts come from a low-cost AI extraction model. See Brand Brain.
  • Analytics. Search Console clicks, impressions, CTR and position, and GA4 sessions, users and conversions by channel and landing page, each compared with the previous 28 days. Synced nightly at 02:30 UTC. See Analytics.
  • Integrations. Google (Search Console and GA4, read-only) and Meta (pixel) connections per project, imported by the BoostUp team. Tokens are encrypted at rest and never given to the AI employee. Self-serve connection is coming. See Integrations.
  • New landing page with the free analysis form, and a cookie banner: nothing from Google, Meta or PostHog loads before consent, Google consent mode v2 defaults to denied, and the Meta Conversions API is used only with marketing consent. See Tracking and consent.
  • Legal pages: Privacy Policy, Terms and Data Deletion Instructions.
  • Account deletion. Delete your account and data from Settings. See Delete your account.
  • Runbooks for Search Console, GA4 and Meta Pixel setup.
  • Security scanning in CI: Semgrep, pip-audit, npm audit, gitleaks over the full git history, Trivy on the API and web images, and a ZAP baseline scan of the running stack.

0.1.0 - Foundation (November 2026)

The first build of the BoostUp platform.

  • Accounts with email and password, email confirmation and password reset.
  • Organizations with owner, admin, editor and viewer roles, and invitations by email.
  • Tenant isolation enforced by the database (row-level security) and tested on every change.
  • Brands with websites, limited by plan.
  • Plans and allowances stored as data: the BoostUp Licence includes 150 USD of AI model usage, 60 USD of SEO data, 200 images, 8 video clips, 50 tracked AI prompts, 2 brands and 1 Hermes employee per month.
  • Usage metering for AI model and SEO data calls, with budget checks before every paid call.
  • Approval requests and the agent job queue.
  • Support tickets and a shared feature request board with voting.
  • Platform admin views for organizations, usage, tickets and feature requests.
  • This documentation site.

Not in this release: brand onboarding, SEO and AI visibility data, content, campaigns, analytics and integrations. Their pages in the app say so.