How BoostUp works
BoostUp is the office your AI marketing employee works in. The employee is a Hermes agent: one per customer, running separately from every other customer, with a marketing skill pack. The BoostUp platform around it decides what it is allowed to do.
Two halves: reasoning and rules
The employee reasons. It reads your Brand Brain, researches keywords and competitors, drafts articles and ads, and proposes Growth Missions. Thinking, writing and planning live in the agent.
The platform enforces. Everything that must be exact or safe lives in the BoostUp backend, not in the agent:
- Sign-in and roles. Who can see and change what in your organization.
- Tenancy. Your data is separated from every other customer by the database itself (row-level security), not only by application code.
- Budgets. Every paid call is checked against your plan before it is made, and metered after.
- Approvals. Nothing ships or spends without a yes from an owner or admin.
- Audit. Every change and every decision is recorded with who did it and when.
- Provider calls. SEO data, AI models and ad platforms are called by the backend, with your organization's credentials kept encrypted.
Your credentials never reach the agent
When the employee needs to publish an article or read your analytics, it asks the BoostUp API with its own scoped token. The API checks the role, the budget and the approval, then makes the call with your organization's encrypted credentials. The agent never sees a password, an OAuth token or an API key.
One usage key per customer
Each organization gets its own OpenRouter key with a monthly spending limit equal to the AI allowance in your plan. That limit is a hard cap at the provider, behind BoostUp's own budget check.
The skill pack
Every employee gets the same versioned marketing skill pack (Brand Brain, approvals, SEO audit, AI visibility, keyword research, WordPress publishing, Google Ads, Meta Ads, tracking pixels, Search Console, GA4, email marketing). Each skill is a written procedure plus the list of BoostUp API endpoints it may call. When we improve a skill, every employee picks it up on its next restart.
What runs today
This is an early release. Sign-in, organizations, members, brands, usage, approvals, support and the job queue work today. Brand onboarding, SEO and AI visibility data, content and campaigns arrive in the next releases; their pages say so instead of showing sample numbers. See the Changelog.